LiSTNR CONTINUES TO GROW AUDIENCE
20 November 2024
– Remains Australia’s #1 Sales Representation Podcast Network –
LiSTNR has grown its total sales network audience month-on-month to more than 7.2 million monthly unique listeners* to maintain its position as the #1 Sales Representation Podcast Network^ in Australia, according to the October Australian Podcast Ranker results. Australians also continue to put Hamish & Andy at the top of their podcast list, with the title growing 10.2% month-on-month to 934,394 monthly listeners*, to again be the number one podcast in Australia.
LiSTNR’s growth is driven by many of its owned and operated podcast titles, together with LiSTNR’s global partner titles from SiriusXM and Wondery. In October, Happy Hour with Nikki & Lucy grew its audience once again, increasing by 22.9% month-on-month to a record 335,723 monthly listeners*. The Marty Sheargold Show led the way with radio podcasts, also increasing by 22.9% month-on-month*.
Other LiSTNR titles to grow in the past month included the Aunty Donna Podcast (up 17.1% to 77,123 monthly listeners), Commsec Market Update (up 6.9% to 132,537 monthly listeners), The Matt and Alex All Day Breakfast (up 3.9% to 47,381 monthly listeners), The Briefing (up 2.9% to 141,163 monthly listeners) and The Rush Hour with JB & Billy (up 2.2% to 132,167 monthly listeners). The Jess Rowe Big Talk Show returned to the All-Australian Podcast Ranker**, moving up 30 places in October and with the Australian cricket season now in full swing, leading cricket podcast Willow Talk returned to the Top 200 Podcast Ranker with 40,783 monthly listeners*.
LiSTNR’s partner titles also experienced audience growth across the month including The Megan Kelly Show, Crime Junkie and Pod Save America from SiriusXM and Wondery’s British Scandal, How I Built This with Raz Guy and Small Town Murder. In addition, the female-led juggernaut, Call Her Daddy, made its Australian Podcast Ranker debut in October, having recently joined the LiSTNR sales network as part of the SiriusXM partnership.
“As Australia’s number 1 podcast sales representation network, LiSTNR continues to deliver audience growth, which in turn is driving the overall growth of the Australian podcast marketplace. LiSTNR’s premium AdTech Hub continues to provide clients with more effective advertising campaigns that exceed ROI expectations,” reflected Executive Head of LiSTNR Audience and Growth, Grant Tothill.
“To see growth across both our owned and operated titles, together with global titles through our international partners such as SiriusXM and Wondery, supports our ongoing focus in building Australia’s strongest podcast network in both audience reach and monetisation.”
Sources:
*Australian Podcast Ranker Top 200 Podcasts – October 2024
^ Australian Podcast Ranker – Top Sales Representatives – October 2024
** All Australian Podcast Ranker Top 200 Podcasts – October 2024
ENDS
About LiSTNR:
LiSTNR is a curated and personalised, free app offering radio, podcasts, music, and news, creating a new audio destination for all Australians. Featuring a fun and intuitive onboarding process, LiSTNR delivers an audio destination that is built for individual listeners’ routines and preferences. Highly personalised, it provides listeners a new world of audio entertainment, with their own daily feed of audio and easy discovery of new content through curated recommendations. Available across a large array of devices including both iOS and Android, CarPlay and Android Auto, Google Assistant and Alexa and Android TV, LiSTNR enables a fantastic listening experience, anytime and anywhere. Open your Ears to a new world of audio – download the free app today. LiSTNR.com
