LiSTNR DELIVERS AUSTRALIAN MEDIA FIRST WITH ITS WORLD-CLASS ADTECH HUB THAT DRIVES MORE EFFECTIVE ADVERTISING
22 November 2024
– LiSTNR’s AdTech Hub continues to unlock data and personalisation for brands –
LiSTNR’s AdTech Hub continues to be in a league of its own, breaking new ground in digital audio advertising. With world-first capabilities, LiSTNR’s AdTech Hub drives greater ROI for clients with a masterful mix of effectiveness and efficiency.
The AdTech Hub, which launched in March with key initiatives such as expanded Dynamic Creative Optimisation (DCO) capabilities with age and gender, fuel prices and live contest, audience targeting with LiSTNR’s proprietary conversational tool and Advertiser Data Matching with clean room solutions, has generated outstanding results.
LiSTNR’s fuel price DCO has proven popular with several brands embracing the possibilities. One advertiser aligned the LiSTNR fuel price trigger (Application Programming Interface or API) to their messaging about money-saving to drive listeners to sign up to their app. The resulting campaign saw more than 1.9 million impressions delivered to over 314,000 unique individuals in the five metropolitan areas. The API triggered the advertisement’s creative to change 56 times in real-time throughout the one-month campaign and the brand saw a 125% increase in unprompted recall. Overall, 90% of the audience that heard the campaign took some sort of action, including 37% who downloaded the app as a direct result.
In a world-first dynamic campaign for Berocca, which took advantage of the LiSTNR’s live context dynamic triggers in combination with the time of day, the brand was able to deliver personal creative messaging with DCO. The brand aligned the many benefits of the Berocca product range with the live activities of listeners, providing clear relevance and connection. DCO triggers delivered personalised Berocca Energy messaging for each user, which aligned to the activity they were performing in real-time. Reflecting on the campaign, Berocca Head of Marketing Consumer Health Australia, Jodie Lynch, said: “A product like Berocca Energy has many benefits and uses to fit into a single 30-second commercial. It’s exciting to build a cost-effective campaign that reaches all of our target audiences no matter where they are or what they are doing and allows us to highlight for every Australian how Berocca Energy can support them through their day.”
What’s next for the LiSTNR AdTech Hub?
LiSTNR continues to expand the number of APIs, with the next suite of innovative products within the AdTech Hub capable of unlocking even more data and personalisation for brands.
Head of Digital Ad Product and Operations, Kim Loasby, said: “We are focused on continuing to break new ground and deliver genuine ROI for our clients and their brands. LiSTNR is the only audio advertising solution with this level of comprehensive capability delivered as a managed service.’
“Our world-first DCO API continues to be the only audio advertising solution that exclusively uses live behaviour combined with time to serve a customized message to the listener. This particular API was launched in May and has successfully been used by Berocca as our foundation client.
“We will continue to expand LiSTNR’s capabilities making DCO a tool available to assist in positive outcomes for even more brands across even more categories. We have a further 14 new triggers that we are currently building, with prioritization of their development based on market feedback to inform which of these are going to be most helpful to assist clients in reaching their objectives. The opportunities are extensive.”
For further information regarding the LiSTNR AdTech Hub, visit ADVERTISE.LiSTNR.COM and view the video here.
ENDS
About LiSTNR
LiSTNR is a curated and personalised, free app offering radio, podcasts, music, and news, creating a new audio destination for all Australians. Featuring a fun and intuitive onboarding process, LiSTNR delivers an audio destination that is built for individual listeners’ routines and preferences. Highly personalised, it provides listeners a new world of audio entertainment, with their own daily feed of audio and easy discovery of new content through curated recommendations. Available across a large array of devices including both iOS and Android, CarPlay and Android Auto, Google Assistant and Alexa and Android TV, LiSTNR enables a fantastic listening experience, anytime and anywhere. Open your Ears to a new world of audio – download the free app today. LiSTNR.com
