Sydney, meet the completely refreshed and re-energised 1041 2Day FM! The well-loved Sydney radio station launches today with a fresh new sound and an unmatched promise: the hits, before they hit — guaranteeing to play more new music than any other commercial radio station in Sydney, alongside a commitment to support and showcase more Australian artists.
The fresh new sound of 1041 2Day FM guarantees to be the first to bring listeners the best new breaking tracks before they hit. With a commitment to championing local emerging artists and global chart-toppers alike, the new format will feature a dynamic mix across the day from artists like Troye Sivan, Doechii, The Kid LAROI, SZA, Kita Alexander, Kendrick Lamar, Dom Dolla, Sabrina Carpenter, Young Franco, Drake, Billie Eilish, Tobiahs, and CYRIL.
Supported by a social-first marketing campaign, coupled with outdoor creative across Sydney, the new sound of 1041 2Day FM will showcase the youthful and vibrant side of Sydney and also marks the biggest format change the city has heard in well over two decades.
This fresh soundtrack for Sydney is the final piece of the puzzle to complement 1041 2DayFM’s new breakfast show, which officially welcomes Emma Chow full time. The Jimmy & Nath Show with Emma has already made waves with its high-energy approach to mornings. Now, with a full station overhaul,1041 2DayFM offers Sydney something different, with Sydney’s freshest breakfast show alongside Sydney’s freshest music approach, guaranteeing more new hits and less same-old—same-old.
“Sydney is craving something fresh and relevant and that’s exactly what we’re delivering,” SCA Chief Content Officer, Dave Cameron, said. “In a city saturated by old shows with old voices, all doing the same old dirty gear, and playing the same old songs day after day — without supporting new music and new artists — 1041 2Day FM is stepping up with a format that’s forward-thinking, energetic, and focussed on bringing exciting new music to listeners, alongside exciting new voices at breakfast.
“Younger music lovers and creators have been left behind, but that changes today with our guarantee to play more new music than our competitors,” Cameron added. “Take a listen to 1041 2Day FM from today, and you’ll hear something unlike any other Sydney station.”
The new sound of 1041 2Day FM launches on Thursday, March 13. Listeners can tune in via 1041 FM in Sydney or stream live on LiSTNR.
About the Hit Network:
The Hit Network is Australia’s biggest radio network broadcasting across metro and regional markets with a unique collection of 50 FM and DAB+ stations. The Hit Network targets people aged 25 – 54, skews female and features a mood focused, ‘feel great’ pop music format alongside the most entertaining local breakfast and national drive shows. It is home to popular personalities including Carrie Bickmore, Tommy Little, Fifi Box, Brendan Fevola, Nick Cody, Abby Coleman, Matty Acton, Stav Davidson and many more.
The Hit Network entertains more than six million Aussie radio listeners across B105, 2Day, The Fox, SAFM, Mix94.5, Sea FM, 41 Hit stations plus DAB+ stations including Oldskool 90s Hits, Buddha Hits, Oldskool 80s Hits, RnB Fridays Radio and Dance Hits. All Hit Network’s content is also available live or on demand on the LiSTNR app.